ReFuelForumEurope 2021

November 3-4, 2021

Don Carlos Resort, Marbella

Embracing the dynamic changes in the European fuel retail market place, PetroForum has changed its name to ReFuel Europe. This rebrand reflects the fast paced move to mobility and electricfication, the role of the cloud and the digital customer.

With the need to reconnect, re-engage and refresh more important than ever, ReFuel Europe 2021 is perfectly positioned to get the European fuel retail market talking.

With its agenda of pre-arranged one-on-ones, informal networking, lively debate on alternative fuels, the mobility revolution and digitalisation of services, ReFuel Europe will give you a 360 view of what’s needed to take your business forward.


Access to the most innovative retailers and suppliers in the region, showcasing some of the industry’s most innovative products and services.

Hear from thought leaders and best in class practitioners.

Tailor your own program of one-to-one meetings, to ensure that the suppliers sitting opposite you tick all the boxes on your list of business aspirations. 

Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues; their complexities and solutions.

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers during first-class, interactive social events designed to develop and strengthen relationships in our hand-picked, luxury locations.



Ross Douglas

Founder & CEO Autonomy


Robert Reiss

Chief Visionary and Technology Officer; BiCA


Jan-Harman Akkerman

CEO TanQyou


Xavier Hery

Associate Director & Partner, Boston Consulting Group


Andreas Blin

International Sales & Business Development Manager of has-to-be


Mirela Jianu

Head of Market Intelligence, Ecosystems and Partnerships


Mobility Moving Forwards: How people and goods will get from A to B in 2050

Ross is the founder of Autonomy Paris – an event that brings innovators, policy makers, press and public together in Paris once a year to experience and build future mobility solutions. Now in its 4th year, Autonomy has become the most important international gathering for the urban mobility community.

Ross' talk will provide attendees a snapshot of what mobility in our cities is likely to look like in 2050.


From Petrol Station to Retail Hub : is your POS system ready?

In 2021, Robert Reiss joined BiCA in Switzerland as a Chief Visionary and Technology Officer after a successful career with Diebold Nixdorf. He had previously spent 14 years working for BiCA in Austria. Robert excels at designing, developing, and managing all aspects of cloud-based platforms and retail solutions. He has more than 25 years of experience in the fuel & convenience industry.

Jan-Harman will lead the fuel retailers' discussion group on the digital customer - Digitise Now!

Founder and CEO of TanQyou, a digital native pur sang, started internet agency ICIT 20 years ago, which has developed into a full service digital agency for various multinationals.

He was one of the founders of Elektrokoopjes.nl in 2005, an online provider of consumer electronics. In 2011, Elektrokoopjes with branches in the Netherlands and Belgium was sold to De Harense Smit. After this experience in the B2C market, Jan-Harmen started his next adventure in 2015 by founding TanQyou as an innovation network of unmanned fuel stations in the Netherlands. 

By 2020, the technology behind TanQyou has surpassed its own retail brand and the platform activities have become independent. MoveYou provides whitelabel MaaS and Data services focused on the petrolmarket throughout Europe.  

With a combination of enthusiasm, strategy and commercial insights, Jan-Harmen inspires his young and enthusiastic team on a daily basis.

Jan-Harmen is the personal example of TanQyou's slogan; Driven by a smile.



Xavier Hery joined Boston Consulting Group in 2019. He is a member of the Energy practice, and an expert in downstream oil with a special focus on mobility, retail, lubricants, and aviation fuels.

He works with his client to drive large scale change and deliver outstanding impact in diverse and changing environments.

Xavier will be discussing how best to understand and adapt to the major technological disruptions affecting the sector. The most powerful of these are the rise of alternative fuels and electric vehicles, the emergence of new models in mobility, and the evolution of heightened consumer expectations around convenience and personalization. Xavier will offer practicable strategies to ensure that your business can adapt. He’ll draw on some of BCG’s latest research into what a successful business model is likely to look like for fuel retailers in 2030.

Andreas Blin is Manager of International Sales & Business Development at has·to·be gmbh. In this capacity, Andreas deals daily with the mission of making eMobility tangible and easily accessible, thus reducing the effort for companies to enter the world of eMobility. With more than 20 years of experience in international business and sales in the industry as well as sales management experience, the graduate engineer of the University of Leoben brings a wealth of expertise to the has·to·be gmbh team.

EV charging infrastructure is rolling out at record speed to keep up with the enormous revolution in eMobility—but do you have a road map to navigate the market? Andreas highlights the economic opportunities for fuel retailers.

How eni have digitised the Customer Journey

After graduating in International Business and Economics, Mirela was drawn to the fields of consumer behaviour, brand value, innovation and technological trends. Her most significant experience has been in global organisations including Millward Brown Kantar, Samsung Electronics and Eni. At Eni she is responsible for identifying the most promising digital solutions and assessing their potential together with the business units, managing initiatives and partnerships with global innovation ecosystems.


BiCA is a leading provider of fuel and retail technology solutions. Our mission is to empower businesses all over the world with the most advanced cloud POS system removing all boundaries of physical infrastructure.

CiRRUS is BiCA’s future-proof and cloud base Point of Sale software. Customers can enhance their user experience with a flexible point of service. Our innovative SAAS model allows using all functionalities on any browser or type of device.



Titan Cloud Software offers a comprehensive, subscription-based platform that integrates with the equipment fuel facilities already have, enabling customers to consolidate, analyze, and act on all their data from one convenient and totally customizable solution.


EV charging inspires us!
Since our founding in 2013, we have dedicated ourselves to the topic of eMobility. Our be.ENERGISED software performs virtually all the tasks required to manage charging stations. With this and our comprehensive services for continuous EV charging operations, we see ourselves as the complete solution provider for any business looking to move into EV charging – regardless of size.

At Franke, although we sell coffee machines, we’re really in the business of creating wonderful coffee experiences for your customers by helping you to provide perfect, consistent in-cup quality. Because, whatever business you’re in, we know it’s about more than coffee. It’s all about the moment. We can help you make it wonderful.


petrolplaza.com is the primary online business-to-business information source for decision makers in the petrol retailing, fuel logistics and car wash market.

Free Bird Film is a production company and social enterprise based in the UK. From story-boarding to colour grading, cinematography to sound design, pre-production to post-production, we guarantee the highest quality film content at the best rates. We specialise in the creation of corporate, commercial and music videos, and coverage of a wide-range of events. We are also a social enterprise, and use a quarter of our profits to produce films for NGOs and other social enterprises that promote social justice.


"ReFuelForum Europe has been the perfect example of how people make the difference when talking about business. A great opportunity to expand your network and connect with suppliers in a very efficient way. It was a perfect combination of hard work and leisure!"

Operational Integration and Business Change Specialist, BP

"It is the quality of the people - delegates and organisers - that make an industry event stand out, and once again you had the balance spot on."

- Business Development Director, Dover Fueling Solutions


Unique Resort & Spa in the heart of Costa del Sol. The Hotel Don Carlos is a beautiful beachfront property that boasts acres of sub-tropical gardens. 

How to get there

10 minutes from Marbella downtown

30 minutes from Málaga airport

45 minutes from Málaga High-Speed train station


Contact Hotel

(+34) 952 768 800 




Av. Zurita, s/n, 29604 Marbella, Málaga, Spain


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