VetForum USA 2022

September 8-9, 2022

Sheraton Grand, Nashville

Come and join us at the Sheraton Grand, Nashville for the next in-person VetForum USA.

The event joins OpenRoom’s global portfolio of events for the veterinary sector, alongside neighboring events for APAC, Europe and the UK. It is the single most efficient way to meet industry decision makers across North America, in one place, at one time.

Over two days, VetForum will connect owners and operators of veterinary corporates and GPOs with technology, equipment and business service providers. The agenda follows the unique OpenRoom format; combining talks from industry leaders, hosted roundtable sessions and our signature programme of speed-meetings between group decision makers and vendors.


Access to some of the best veterinary corporates and vendors in the region, showcasing the industry’s most innovative products and services.

Hear from thought leaders and best-in-class practitioners. Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues, their complexities and solutions.

Tailor your own program of one-to-one meetings, to ensure that the people sitting opposite you tick all the boxes on your list of business aspirations. 

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers in a luxury location, through first-class social events, designed to develop and strengthen relationships.



Dr. Jaime Pickett

CVO, Pet Paradise


Dr. Amy Mohl



Steve Mehringer

VP Commercial at Mars Vet Health


Stephanie Phillips

MVH Commercial, North America


Dr. Phil Boutet

MVH Commercial Quality


Dr. Naomi Murray

Senior Director, Strategic Sales & Business Development


Bruce Truman

President & Founder


Dr. Stephen Fisher

MVH Commercial, Global


Will Monk



Craig Fraser

MWI Easy Care Program Expert


Vet Group Peer-to-Peer Session: Embracing Technology in Vet Med

Dr. Jaime Pickett joined Pet Paradise in 2017 as Chief Veterinary Officer to work with a strong team that is similarly committed to establishing pet wellness as a priority. She currently serves on the University of Florida’s College of Veterinary Medicine’s Admissions Committee.

This peer-to-peer session will be an opportunity for delegates to come together and collectively discuss major issues affecting the sector.

Amy Mohl, DVM, is chief medical officer at Brief Media—home of Clinician’s Brief and Plumb’s—and a practicing small animal veterinarian in Virginia. She brings nearly 15 years of experience (and a special interest in the business of veterinary medicine) to her role and is largely focused on finding solutions that make clinical practice better for veterinarians everywhere. When she’s not obsessing about the details of the Plumb’s user experience, Amy can be found at home, wrangling 2 elementary-age children and 2 pandemic puppies.

Steve has over 25 years of strategic sourcing, procure-to-pay process and technology, and organization experience. He has served as Executive Director of Global Strategic Sourcing at Amgen, Chief Procurement Officer at AECOM and Specialist Leader in Life Science Supply Chain at Deloitte Consulting. Since joining Mars Vet Health (MVH) three years ago, Steve has driven efficiency and savings within the Commercial department while playing a leadership role in driving MVH Commercial synergies.

Stephanie Phillips is the Vice President of Commercial North America for Mars Veterinary Health.  Stephanie joined the Mars organization from Tenet Healthcare, where she served as vice president of procurement, managing the direct and indirect spend of over $1.5B annually. In the role, she was responsible for providing impactful cost-saving solutions across a diverse network of facilities. Stephanie graduated from the University of Maryland with a Bachelor of Science in Mathematics and a Minor in Computer Science. She and her husband Joseph reside in Texas with their dog, Smokey, a 5-year-old German Shepard who rules the house. They are also the proud parents of 25-year-old triplets!

Phil Boutet, DVM (Sr. Director of Commercial Quality at MVH) – started career as a Veterinarian, quickly becoming Medical Director of the Orange County Market (30-40 Veterinarian team), before settling into a role at Banfield and now MVH. Under Phil’s leadership, Banfield Commercial’s quality team delivered 400-500 annual Formulary updates to over 1100+ hospitals, upholding quality and risk standards on the over 4000 items they manage.

Naomi Murray, DVM, is the senior director of strategic sales & business development at Brief Media, publisher of Clinician’s Brief and creator of the Plumb’s Veterinary Drugs and Plumb’s Pro apps. After graduating Ross University in 2006, she practiced in both private and corporate practice for 6 years before joining the Brief Media revenue team in 2012.  She is passionate about technology in clinical practice and how it can help veterinarians (including her husband!) be more efficient, more confident, decrease burnout, and enjoy the career they have chosen. When Naomi is not focused on Plumb’s, she enjoys farm life with her family including cows, horses, pigs, chickens, and her favorite lion-cut dog Cupcake.

Bruce is a pet technology business executive with expertise in emerging digital technologies, virtual care, and business development. 

His advisory board positions include: Basepaws - a leader in feline health, providing at-home genetics and biome testing;  NAVC Retriever - a leading recruiting app for veterinary practices; and 2 PetTech startups in stealth mode. 

His volunteer work includes his role as a founding board member of the Veterinary Virtual Care Association (VVCA), along with ten other industry leaders. Bruce is a past president of VetPartners.org - the non-profit association of veterinary business experts, and a strategic advisor to CATalyst Council

Dr. Fisher was a veterinarian that owned 10 veterinary practices in three states and sold them to VCA in 1996.  He headed procurement at VCA from 1996 until 2017 and then was asked to build and lead the global procurement team at Mars Veterinary Health. 

Will is the CTO & co-founder of PetsApp - the app used by thousands of veterinary professionals to improve their client communication. His background is in software engineering and product development, which he has done at a number of successful companies including The Trainline. 


Over the last four years Will has spent his time getting to know the pain points that team members experience when working with technology in practice. During this time Will and his team at PetsApp have worked on product solutions for these problems, that have helped hundreds of thousands of pets across the globe. 


One particular area of interest is client retention and engagement. Clinics rely on reminders to keep their pet parents coming back for key treatments, but do they know how their clients react and respond? In this talk Will will show you how you can inform and engage your clients on a more regular basis with personalised messaging to them and their pets. All of this, without the team having to lift a finger!



Clinician's Brief provides relevant diagnostic and treatment information for small animal practitioners. It has been ranked the #1 most essential publication for veterinarians.


We build custom pet care plans that focus on best medicine and affordable care for pet owners.

We work with you to build annual care packages focusing on your best medicine practices.  Our unique system is designed to work for you with out disrupting your time in the practice.


Invest in your career with our modular programmes recognised for application for the RCVS. Over 20,000 veterinarians have invested in their career with our Postgraduate Programmes! Learn at your own pace. Accessible 24/7 globally. World Class Speakers. Modular training.


Free Bird Film is a production company and social enterprise based in the UK. From story-boarding to colour grading, cinematography to sound design, pre-production to post-production, we guarantee the highest quality film content at the best rates. We specialise in the creation of corporate, commercial and music videos, and coverage of a wide-range of events. We are also a social enterprise, and use a quarter of our profits to produce films for NGOs and other social enterprises that promote social justice.


"We had a great time and were able to bring back some items of interest to help the hospital become more efficient and hopefully alleviate some strain on our staff.  We were able to meet with many vendors at a time instead of playing phone or email tag with them. I will say 15 minutes flies by when you are getting some good info.  

Parkwood Animal Hospital

"Extremely well-organized, with outstanding communication from the event team and high-quality participants. There was a perfect mix of seminars and meeting times - we'll clearly get a strong ROI from attending. Oh, and it was a lot of fun!"

- CEO, Inulogica


VetForum USA will be hosted at the Sheraton Grand in Downtown - the energetic hub of Nashville's country music scene. 

How to get there

A 20 minute transfer from Nashville International Airport


623 Union St, Nashville, TN 37219




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