VetForumUK 2021

October 5-6, 2021

De Vere Cotswold Hotel

After months of uncertainty and remote working, the need to connect and learn is more important than ever. VetForum UK on October 5-6 at the DeVere Cotswold, Cirencester brings you that opportunity.

For the first time, VetForum will take place in the UK. The overwhelming consensus has been that virtual is no real substitute for in-person connection. Our decision to move the event to the UK is motivated by our desire to get back to physical events as quickly as possible. We hope the new UK location will make the decision to join us easier than ever!

The forum is designed for supplier companies to meet with owners, managing directors and procurement specialists of vet groups throughout the UK and Europe, by way of pre-arranged meetings, conference and networking opportunities.


Access to the most innovative vet groups and suppliers in the region, showcasing some of the industry’s most innovative products and services.

Hear from thought leaders and best in class practitioners.

Tailor your own program of one-to-one meetings, to ensure that the delegates sitting opposite you tick all the boxes on your list of business aspirations. 

Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues; their complexities and solutions.

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers during first-class, interactive social events designed to develop and strengthen relationships in our hand-picked, luxury locations.



Alison Lambert

Founder of Onswitch


Matthew Flann

Managing Director, Pennard Vets


Pete Wedderburn

Journalist/Owner, Brayvet


Einstein’s parable of quantum insanity - alive and well in the UK vet profession

According to popular myth, Einstein described insanity as “doing the same thing over and over and expecting different results”. There is no better parallel with UK practice in this rapidly evolving, post-Covid world.

Join Alison as she explores the commercial insanity of continued reliance on the phone when owners and clients have moved on to apps, live chats and virtual consults.


An Alternative Exit: the benefits of an EOT

Matthew graduated from the Royal Veterinary College in 1999 and is now Managing Director of Pennard Vets. Recently, Pennards has become one of the only practices in the UK to have been transfered into employee ownership.

Matthew will speak at VetForum on the benefits of employee ownership trusts as an alternative strategy for growth.

Peer-to-Peer Session: Truths We Were Told When We Qualified That Turned Out To Be Wrong

Dr Pete Wedderburn qualified as a veterinarian from Edinburgh, Scotland in 1985. He has worked in his own 4-veterinarian companion animal practice in Bray, County Wicklow, Ireland, since 1991. Pete is well known as a media veterinarian in Ireland and the UK, with a weekly breakfast television slot on TV3 for the past fifteen years. He has also presented prime time television programmes (TV3’s “Animal A&E”) as well as contributing regularly to national radio programmes. Pete is a prolific writer on animal topics, with a weekly feature in the Independent network of a dozen regional newspapers since 1995, a weekly column in the Evening Herald since 2006, a weekly column in the UK’s Daily Telegraph since 2007, and many others too.

Victoria Johnson

CEO of VetCT


Matt Dobbs

Chief Medical Officer, Destination Pet


Sam Worthy

CEO & Founder, Tailwise


Owen Monie

CEO of Animal Trust Vets


How Can On-the-Job Learning Transform Your Practice?

1.      What is On-the-Job Learning? A summary and review of the evidence

2.      How can this type of learning be applied in veterinary clinical practice? A look at current and future possibilities of real-time CPD.

3.      How real-time CPD can improve outcomes for your practice, staff, clients and patients.

Victoria Johnson is co-Director of VetCT, a vet to specialist teleconsulting company established in 2009.  After a period in general practice, she moved into the field of veterinary diagnostic imaging and became European diploma holder in 2003.  Whilst she now works in a predominantly specialist environment, she remains passionately interested in helping vets at every stage of their career- whether that be students, new graduates, advanced practitioners, residents or specialists. She is currently working on developing solutions to better connect different groups of vets with the aim of better supporting all veterinary professionals in delivering optimal patient care.

Conference Chair & Moderator of: Leveraging Technology in Your Practices

Having completed a masters in real estate at Oxford Brookes university Sam worked for JonesLangLaSalle in the City of London. After 5 years he switched careers and began working in tech startups using his investment and sales skills, firstly working at Aframe (backed by Octopus Ventures) and then Homehero (backed by the Seedcamp accelerator). 


After a poor personal experience of nearly buying a dog the wrong way (via a puppy farmer) Sam realised that the pet purchase process was broken. He decided to do something about it and setup Tailwise - a platform connecting new dog owners with responsible breeders and rehoming groups.


Tailwise is backed by Mars Petcare Companion Fund and is rapidly expanding within the UK market.

"An inspired concept. Never before have I been to an event collecting the who’s-who in veterinary in one place (a miracle in itself) – creating a one-stop shop of new ideas, strategies and developments. I came away feeling invigorated about the direction of the industry, with plenty of fresh approaches to apply internally."

- Strategic Implementation Manager, IVC Evidensia

"A great mix of people – some corporates I had never met, and would never get a chance to meet; others I had only spoken to via email. I sat opposite a key contact last night – someone I have tried to email for months; it's fantastic - I've had more time with him over the past day than I've ever had with him; we have created a relationship. That is worth millions. That meeting alone was worth the price."

- General Manager, iM3



Global 4 Communications are an award winning supplier and installer of market leading business telephone systems for an array of company sectors.


Invest in your career with our modular programmes recognised for application for the RCVS. Over 20,000 veterinarians have invested in their career with our Postgraduate Programmes! Learn at your own pace. Accessible 24/7 globally. World Class Speakers. Modular training.


Midmark is a global manufacturer and supplier of healthcare products, equipment and diagnostic software for medical, veterinary, and dental markets.

Vetstoria is the veterinary industry's leading productivity and growth platform. Used by some of the world's largest and most successful corporate veterinary groups, the platform helps over 3,000 practices boost growth and improve efficiency.

Your veterinary clinic's app! Text chat, appointment booking, video calls, easy payments, PetsApp has it all. 


Free Bird Film is a production company and social enterprise based in the UK. From story-boarding to colour grading, cinematography to sound design, pre-production to post-production, we guarantee the highest quality film content at the best rates. We specialise in the creation of corporate, commercial and music videos, and coverage of a wide-range of events. We are also a social enterprise, and use a quarter of our profits to produce films for NGOs and other social enterprises that promote social justice.



VetForum will take place in the UK for the first time at the De Vere Cotswold Hotel, set amongst 152 lakes in this stunning part of the country. We want to get back to face-to-face connection as quickly as possible and holding our UK events at home is just one of the ways that we're making that happen. Don't worry though, The De Vere Cotswold Hotel offers all of the luxury amenities, social opportunities and oudoor activities that you've come to expect from an OpenRoom event - with the added benefit of a convenient and beautiful location.

How to get there

The De Vere Cotswold Hotel is situated off the A419, 3 miles from Cirencester and only 20 minutes from junction 15 of the M4 and junction 11a of the M5. Free car parking is available for hotel guests.
Kemble is the nearest railway station. Connections can be made to Kemble via Swindon or Cheltenham.
Bristol Airport and Birmingham Airport are closest to the hotel. Birmingham Airport is about 2 hours by car, whilst Bristol Airport is just over an hour’s drive.

Booking Acommodation

To book extra night accommodation, please contact jerome@openroomevents.com 


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