September 17-19, 2025
Omni Frisco Hotel at The Star - Dallas, Texas
Your Destination for Innovation! ReFuel Forum is everything you need from an event: meetings, conference, networking - all in a five-star location.
Convenience and fuel retailers from across North America will gather in Dallas, Texas for this exclusive industry event. The retail leaders will be joined by a range of the best international vendors, covering all areas of the energy handling equipment to the latest retail technologies. With a streamlined format designed for maximum efficiency, this curated gathering promises to bring together the most influential figures in the industry. It's all about networking, sharing innovative ideas, and uncovering groundbreaking products and strategies to drive business forward!
Network with the most innovative gas and convenience retailers and vendors from across North America, showcasing some of the industry’s most innovative products and services.
Hear from thought leaders and best-in-class professionals.
Tailor your own program of one-to-one meetings to ensure that the people sitting opposite you tick all the boxes on your list of business aspirations.
Our content is designed to spark meaningful conversations and actionable insights - with real-world applications of AI in retail, deep dives into M&A strategies shaping the fuel and convenience landscape, and bold predictions on the future of convenience retail. From roundtables on the intersection of foodservice and EV infrastructure to global perspectives on evolving consumer experiences, every session is crafted to address today’s disruption and tomorrow’s opportunities.
Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.
Network with your peers during first-class, interactive social events, designed to develop and strengthen relationships in our hand-picked, luxury locations.
Kevin Farley
Founder and President, Farley Retail Advisors
Chris Edwards
Director of Global Retail Platforms, Circle K
Rob Lane
Sr. Director, Strategic Verticals (Fuel & Convenience), SymphonyAI
Rizalino 'Yen' Roxas
Founder and CEO, RXS Meta Group
Satish Chander
CFO, K&G Petroleum
Pawan Preet Nanda
COO, K&G Petroleum
Kevin Farley
Founder and President, Farley Retail Advisors
Babir Sultan
President & CEO, Fav Trip
Tiffany Fraley
CEO, InConvenience Inc
Robert Hampton
Founder and President, , Eagle Consulting Network
Richard Poye
Strategic Retail Advisor, Food Trends Think Tank
Brittany Kaplan
Sr. Manager, Enterprise Sales, Electric Era
SymphonyAI is the leader in Vertical AI—industry-trained, audit-ready SaaS that is purpose built to solve the biggest problems for retail, financial services, industrial manufacturing, and other critical industries. Their agentic AI applications spot financial crime, enable dynamic merchandising, ensure manufacturing resilience, and much more, automating decisions and workflows that directly impact P&L.
More than 1,110 enterprise customers across 26 countries trust SymphonyAI’s applications, built on the Eureka AI platform, with domain-specific ontologies and built-in guardrails that deliver ROI in weeks. Backed by the SAIGroup and powered by 2,200 employees who blend deep AI expertise with real-world industry experience, SymphonyAI is redefining how companies work. Learn more at symphonyai.com.
Electric Era is your EV charging partner, helping you attract customers with an incredible charging experience while driving loyalty and retail opportunities. They offer full-service charging station deployment at record speed, saving you time, money, and a whole lot of hassle. Then, they work with you to develop personalized, on-screen engagement that integrates your retail offering and advertising ecosystem. Granular monitoring and data-driven insights ensure we constantly improve together. Their expert team and vertically integrated software and AI make your business future proof, unlocking a new era of EV charging.
MobilityPlaza is the leading global online publication for mobility, convenience, and roadside retail. They bring you the latest industry developments through comprehensive news articles, engaging video reports, and insightful podcasts. Top brands trust our platform to showcase their innovative products and services, making MobilityPlaza a premier destination for industry trends and updates.
"OpenRoom consistently produces an effortless, world-class event that offers guaranteed engagement with petroleum leaders and suppliers. As a supplier, one doesn't often have the opportunity to have so many meaningful encounters in such a short space of time. Often, decision makers are not accessible, yet ReFuelForum offers the opportunity to spend two intensive days with almost all of them. SloanLED has always seen a positive return on investment from this event."
- International Sales Director, SloanLED
"A great networking opportunity – the 15-minute speed-meetings quickly establish a mutual understanding of each business."
- Manager Commercial Development, Marathon Petroleum
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