bringing business to business

PetroForum Europe 2019

PetroForum Europe 2019

May 13-18, 2019

The Dolce, Sitges

The Dolce, Sitges | May 13-18, 2019

The first PetroForum for Europe launches on May 13th-14th 2019 and joins OpenRoom’s international portfolio of fuel retail events which boasts a long history of success dating back 14 years.

Designed for oil company retail engineering and procurement teams, fuel retailers and suppliers of equipment and services, PetroForum Europe is invitation-only, with a careful selection process to ensure that solutions match needs.  At the heart of the event is OpenRoom’s signature format of one-to-one meetings, a time-effective way for people and businesses to connect, build relationships, identify opportunities and explore new products and new technologies.

This exciting new addition takes place at the Dolce Sitges, on the shores of the Mediterranean, just minutes from Barcelona Airport and Barcelona city centre.

Jeannot Bruggeling
Founder, The Oppositist

Chair, Jeannot Bruggeling, Founder, The Oppositist

Jeannot Bruggeling is the founder of The Oppositist and former Commercial Director and owner of Bever Innovations. Through several jobs, Jeannot has gained vast experience in his area of account management and marketing.

He gained experience in how to work in dynamic teams and actively participated in diverse technological transitions. Transitions such as the one from analogue to digital printing and copying, from stand-alone software to Software as a Service (SaaS) and from conventional to intelligent illumination. Jeannot has been able to give input and direction in how innovative (LED) techniques are applied within the petroleum retail market. Not just to retain customers, but also to simplify control and maintenance as well as creating new market values.

Ilyas Munshi
Commercial Director, EG Group

Keynote, Ilyas Munshi, Commercial Director, EG Group

Forecourt Convenience Stores Fuelling Profits.

Ilyas joined Euro Garages in 2012, after 22 years in business development and IT roles, in sectors including travel, utilities, food and drink. Ilyas is responsible for and leads on business development, marketing & PR, training & development, brand relationship management, IT & communications.

Neale Johnson
Global Head of AAI for Resources, Accenture Consulting

Guest Speaker, Neale Johnson, Global Head of AAI for Resources, Accenture Consulting

Accelerate the customer journey: How digital is disrupting the fuel retail experience

Neale joined Accenture over 10 years ago. For the first seven years, he worked in the global Asset and Operations Group involved in new refinery builds. Since then, he has held various client-specific roles at a multinational oil and gas company where he is now the overall UKI Client Account Lead and Global Downstream Lead. He is also the Digital Fuels Retail Lead for Accenture, managing a wide array of offerings for clients, with a particular focus on digital transformation. Neale lives in the Northeast of England with his wife and their two children. He is an avid runner, with notable achievements including completing the Marathon Des Sables (156-mile run across Sahara Desert) in 2013 and 2015 and the Grand to Grand Ultra (170-mile race in Arizona) in 2017.

Matthias Plötzke
Policy Advisor Fuels Policy and Climate Protection, MEW Deutschland

Ignite Session, Matthias Plötzke , Policy Advisor Fuels Policy and Climate Protection, MEW Deutschland

CO2-Neutral Fuels for the Future

Matthias graduated in Economics at Kiel University in 1997. In the following years he worked with the German-British Chamber of Industry and Commerce in London. In 2003 he joined the Federation of German Industries (BDI) in Berlin, responsible for aviation and maritime transport policy. In November 2008 he was assigned Director Environment Protection and Climate Policy with the German Shipowners’ Association in Hamburg with major focus on the policy areas of marine fuels, air pollution regulation and climate change affairs. In 2017, he moved back to Berlin to join MEW, the roof organisation of the independent fuel suppliers Germany, responsible for Fuels Policy and Climate Protection. In October 2018 he was elected UPEI Vice President and Member of Board.


Jan-Harmen Akkerman
CEO, TanQyou

Ignite Session, Jan-Harmen Akkerman, CEO, TanQyou

How TanQyou disrupts the traditional petrol market from an IT perspective

TanQyou sits at the forefront of innovative fuel retail in the Netherlands. Using its unique software and an optimal loyalty system to boost her fuelstation profit, TanQyou transforms conventional gas stations into 'mobility hubs' - a digital platform in which refueling, parking, EV-loading, car sharing (TanQyou Vroomm) and fleet management come together.


Kurt Dillen
VP and GM, Global Systems Business Unit

Workshop Leader, Kurt Dillen, VP and GM, Global Systems Business Unit

Kurt Dillen, Vice President within Dover Fueling Solutions, is based in Belgium and boasts 31 years’ experience working within the fuel retail business.

As the General Manager of the System Business Unit, Kurt is globally responsible for the automation products and the related business.

Gilbert van Rens
Director MAES

Round Table Chair, Gilbert van Rens, Director MAES

Gilberts is Director of MAES, a top 3 independent reseller in Belgium with a fuel card network of 1,400+ retail stations, direct B2B and B2C fuel deliveries and a mobility card. Gilbert will lead a round-table discussion for oil company and fuel retailer delegates.

Exclusive Supplier Roundtable
'Impact on the IOT', with Oscar Smith-Diamante

Panel, Exclusive Supplier Roundtable, 'Impact on the IOT', with Oscar Smith-Diamante

In conversation with panellists Erwin Dingemanse (Commercial Director, Bever Innovations), Reed Leighton (CEO, Leighton O'Brien Pty) and Jorg Heilingbrunner (Managing Director, Scheidt & Bachmann GmbH).

Event Description View

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Event Partners


UPEI represents independent European importers and wholesale/retail distributors of refined petroleum products and their alternatives. Its members are national associations and suppliers from across Europe.

Dover Fueling Solutions

Dover Fueling Solutions (DFS) is comprised of the product brands of ClearView, Fairbanks, ProGauge, Tokheim, Wayne Fueling Systems and OPW’s Fuel Management Systems, and delivers advanced fuel dispensing equipment, electronic systems and payment, automatic tank gauging and wetstock management solutions to customers worldwide.

Franke Coffee Systems

Franke Coffee Systems is a world-leading solution provider for professional coffee making. The product range includes fully automatics, semi-automatics, traditionals, capsule machines, and specialty craft brewers. Our passion for the best coffee quality motivates us to elevate the customer experience through state-of-the-art innovations.

PetrolPlaza is the primary online business-to-business information source for decision makers in the petrol retailing, fuel logistics and car wash market.


UNITIexpo is the leading European trade fair for the retail petroleum and car wash industries. The biennial event provides a unique opportunity for exhibitors and visitors to develop business relationships with customers and professionals alike.

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