ReFuelForumUK 2021

September 6-7, 2021

De Vere Beaumont Estate, Old Windsor, UK

Embracing the dynamic changes in the fuel retail sector and the fast paced shift towards mobility, the cloud and the digital customer, PetroForum UK has rebranded to ReFuel UK.

For the first time in its 14-year history, this hugely popular event will take place in the UK. After months of upheaval and uncertainty, the need to connect, share and learn is more important than ever.  PetroForum and C-StoreForum have consistently provided fuel and convenience retailers and suppliers with the answer - and we hope the new brand and the new UK location will make the decision to join us easier than ever.

The event is invitation-only and connects UK fuel and convenience retailers with a wide range of product and solution providers who can help take retail to the next level. Pre-arranged one-on-ones, lively debate on alternative fuels and a dive into the future of fuel and convenience retail lie at the heart of the two days. 


Access to the most innovative retailers and suppliers in the region, showcasing some of the industry’s most innovative products and services.

Hear from thought leaders and best in class practitioners.

Tailor your own program of one-to-one meetings, to ensure that the suppliers sitting opposite you tick all the boxes on your list of business aspirations. 

Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues; their complexities and solutions.

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers during first-class, interactive social events designed to develop and strengthen relationships in our hand-picked, luxury locations.



The Big Debate led by Michael O'Loughlin

The 2030 Deadline is in Sight: How should retailers prepare?


EV Discussion Panellists

From Grid to Vehicle: Where do fuel retailers sit?


Geoff Miller (OBE)

England Cricketer


With Brian Madderson of the Car Wash Association; Richard Cox at The Kay Group; and Steve Rodell of Christie + Co. by his side, Michael will lead The Big Debate in examining all the crucial issues for forward-looking retailers: to stay or sell, drive-thru, unmanned, reducing wetstock loss, EV, hydrogen, alternative fuel or alternative use? 

Michael joined the industry in 1997 as a licensee operator for Applegreen.  Since then, his career has included roles as Managing Director of both Applegreen UK and Motor Fuel Group. He is now COO of Simply Fresh and a Non-Exec of europump, Headline Sponsor of PetroForum UK

Moderator, Keith Guppy, Fuel Supply Solutions

Panellists: Oliver Shaw, CEO, Kalibrate Technologies; Paul Courtney, Commercial Director, SGN Retail; Russell Fowler, Senior Project Manager, Decarbonisation of Transport, National Grid; Michelle Machesney, EV Solutions Director at TSG UK Solutions Ltd and Chair of the PEIMF; Alex Hinchcliffe, Sales Director, MER.

The momentum behind EVs is building, with leading car manufacturers announcing deadlines to cease production of fossil fuel powered vehicles.  Our panel of experts will flesh out the pathway to successful EV integration: looking at the legislation behind the Road to Zero strategy, future technology requirements, cars of the future and energy storage and management systems.

This session is a deep dive into how retailers can build a sustainable E.V. offering. What part could the forecourt network play in providing sufficient charge points outside the home? Our panel of experts will discuss some key considerations:

- What is consumer and car manufacturer research telling us?

- Should retailers be planning now? What will be the challenges and what solutions are available?

- Is there support from government and trade associations?

We are delighted to announce that our after-dinner speaker will be ex-England cricketer, Geoff Miller, OBE. Geoff represented England internationally for a number of years and since retiring, has spent time on the England Cricket selectors board. Miller, who domestically played for Derbyshire and Essex, was an outstanding all-rounder and has fantastic statistics to support this.


"ReFuelForum allowed me to see so many customers and suppliers in one superb location. The topics debated were hugely relevant, representing the day-to-day issues fuel retailers face. I just can’t believe how productive my time was and how much I managed to achieve. A great two days."

Retail Director, Certas Energy

"Time after time, the way the event works is of great value to us. Talking business in an informal setting, listening to our customers and talking about our products and new innovations; we believe it is a great way to connect further to our customers and deepen our relationships".

- Managing Director, Bever Innovations



Europump Maintenance Limited is the fuel pump and gauge maintenance arm of Eurotank Service Group, with a philosophy to provide a highly responsive service to forecourt retailers who want to give their network the best possible uptime and nozzle availability.


Forum Insurance are UK forecourt insurance specialists and have been securing long term success for forecourt operators for over 30 years. We understand the unique challenges forecourt operators face today – We pride ourselves on bringing together market access, risk management and long-term business continuity support for individual and multi-site forecourt operators, offering a simple & unified solution helping our clients focus on their success goals.



AIR-serv provide UK forecourt operators with hassle-free revenue share and rental programmes across our Air, Vacuum & Jet wash ranges which can include call-out charges, parts, labour and chemicals. AIR-serv are excited to add Rollover Carwashes and Adblue solutions to our existing portfolio.


At Franke, although we sell coffee machines, we’re really in the business of creating wonderful coffee experiences for your customers by helping you to provide perfect, consistent in-cup quality. Because, whatever business you’re in, we know it’s about more than coffee. It’s all about the moment. We can help you make it wonderful.


petrolplaza.com is the primary online business-to-business information source for decision makers in the petrol retailing, fuel logistics and car wash market.


Free Bird Film is a production company and social enterprise based in the UK. From story-boarding to colour grading, cinematography to sound design, pre-production to post-production, we guarantee the highest quality film content at the best rates. We specialise in the creation of corporate, commercial and music videos, and coverage of a wide-range of events. We are also a social enterprise, and use a quarter of our profits to produce films for NGOs and other social enterprises that promote social justice.



ReFuel UK will be hosted at the De Vere Beaumont Estate  - an historical, country hotel in Old Windsor. We want to get back to face-to-face connection as quickly as possible and holding our UK events in Blighty is just one of the ways that we're making that happen. Don't worry though, The De Vere Beaumont Estate offers all of the luxury amenities, social opportunities and oudoor activities that you've come to expect from an OpenRoom event - with the added benefit of a convenient location.

How to get there

De Vere Beaumont Estate is easily accessible from the M3, M4, and M25. Parking is free for all guests. 

Alternatively, Egham station is just 3 miles from the hotel, with connections from London Waterloo and Reading.

Booking Acommodation

To book extra night accommodation, please contact jerome@openroomevents.com 


Burfield Rd, Old Windsor, Windsor SL4 2JJ




Geoff Miller (OBE)

England Cricketer


We are delighted to announce that our after-dinner speaker will be ex-England cricketer, Geoff Miller, OBE. Geoff represented England internationally for a number of years and since retiring, has spent time on the England Cricket selectors board. Miller, who domestically played for Derbyshire and Essex, was an outstanding all-rounder and has fantastic statistics to support this.

© OpenRoom. All Rights Reserved. Registered Number 65304988

Website by Simon Woolverton


Please enter your email address or username and we will email you with a link to create a new password.




Please enter your email address and we will email your booking reference.