DentalForumUK 2021

September 28-29, 2021

De Vere Cotswold Hotel

For the first time ever in its 8-year history, the hugely popular DentalForum will take place in the UK. After so many months of upheaval and uncertainty, the need to connect, share and learn is more important than ever. DentalForum has consistently provided dental groups and suppliers with the answer - and we hope the new UK location will make the decision to join us easier than ever.

The event is invitation-only and connects UK dental groups with a wide range of product and solution providers who can help take businesses to the next level. Pre-arranged one-on-ones and conference sessions in an informal setting lie at the heart of the two days, creating a powerful mix of networking and learning.


Access to the most innovative dental groups and suppliers in the region, showcasing some of the industry’s most innovative products and services.

Hear from thought leaders and best in class practitioners.

Tailor your own program of one-to-one meetings, to ensure that the suppliers sitting opposite you tick all the boxes on your list of business aspirations. 

Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues; their complexities and solutions.

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers during first-class, interactive social events designed to develop and strengthen relationships in our hand-picked, luxury locations.



Tom Riall

CEO, IDH Group (mydentist)


Campbell Macpherson

Founder, Change & Strategy International


The Big Debate

Led by Julian Perry


Ben Atkins

Sponsored by Philips


What Makes a Strong Dental Business?

Talent, stability, service offer and innovation: just some of the essentials that underpin a strong dental business.  Tom's presentation will explore time-tested strategies for understanding what makes a dental practice successful.

The Power To Change

If the last 18 months have taught us anything, it is that change can be swift and relentless. Change is inevitable. Successful change isn’t.

In this engaging and energising keynote address, Campbell Macpherson, international business adviser and change expert with decades of experience helping CEOs and leadership teams with strategic change, will share his secrets to successful and sustainable change.

He will unveil how to lead change, how to build cultures that embrace change - and how each one of us can learn to thrive in a world of relentless, inevitable change.

2020 has demonstrated the need for resilience and has divided dentistry into winners and losers. 

Julian Perry will lead The Big Debate with a panel of dental business leaders at his side: Nyree Whitley of mydentist, Dev Patel of Dental Beauty Partners and Ravi Rattan of Dental Partners.  Together they will examine the “new ways” for long-term growth: how to embrace the virtual opportunity; is your workflow truly digitised; leveraging the power of social media – and how to build the framework for generating new revenues.

My Dentist Didn’t Teach Me To Brush My Teeth: how to improve oral health and maintain a profitable business. 

Aims & objectives:

1.            To give dental businesses the tools to embed a patient journey that utilises oral health not just give it lip service

2.            How to manage the NHS high maintenance patients and create time to incorporate more high value treatments

3.            Enable dental businesses to reduce worries and improve the sanity of their workforce


This session will explore how dental businesses can provide high value, profitable treatments whilst still prioritising the oral health of patients. Ben will discuss how practices can reduce the stress levels of their clinicians and build healthy practice revenue whilst keeping oral health at the forefront of everyday practice.

Dr. Jason Wong

Deputy Chief Dental Officer, NHS England


Geoff Miller (OBE)

England Cricketer


Cher-Marie Scott

Head of DSO EMEA, Ivoclar Vivadent


Martin Frontull

Director Global Key Account, Ivoclar Vivadent


In Conversation with Jason Wong

Jason Wong MBE is a General Dental practitioner who qualified from University of Birmingham in 1995. He is a partner at the 12 surgery Maltings Dental practice in Grantham, Lincolnshire. 

Jason is currently Deputy Chief Dental officer for England. He was a Local Dental Network Chair for NHS England & NHS Improvement in the Midlands covering Leicestershire Lincolnshire and Northamptonshire. He has held a range of positions including chairing the Local Dental Network for Hertfordshire and South Midlands and the West Midlands as well as secretary of Lincolnshire Local Dental committee for 16 years. 

Jason has clinical interests in the treatment of anxious patients, Oral surgery and Implant Dentistry. He also has an interest in prevention and oral health promotion and was part of several Oral health alliance and boards across the region.  He is a well known speaker nationally on clinical and non clinical topics.    He was awarded a MBE for services to Dentistry and Oral health in the new year honours list 2020

We are delighted to announce that our after-dinner speaker will be ex-England cricketer, Geoff Miller, OBE. Geoff represented England internationally for a number of years and since retiring, has spent time on the England Cricket selectors board. Miller, who domestically played for Derbyshire and Essex, was an outstanding all-rounder and has fantastic statistics to support this.

Making People Smile; Together

Making People Smile; Together

"After 31 years in the profession I thought I had covered most meeting formats, but without exception this was the most useful dental meeting I have attended. We were able to cover a lot of ground that would otherwise have taken months or longer. I would encourage anyone to attend this event, and grasp the opportunity with both hands."

- Commercial Director, mydentist

"A very useful way to connect with potential partners within dentistry; the speed-dating format is a fun way to meet new people as well as catch up with familiar faces. I can highly recommend OpenRoom for their thoughtful organisation. Businesses are about people, not systems and processes, and you guys are a pleasure to work with."

- Managing Director, Kulzer


Philips is a health technology company helping to improve people's lives through meaningful innovations. Philips Oral Healthcare offers a wide range of Philips Sonicare power toothbrushes and Philips Zoom! take-home teeth whitening solutions to give your patients a healthy white smile.


We support dentists, dental technicians and dental hygienists both professionally and personally in fulfilling their passion and purpose: to ensure that people have the best possible oral health and quality of life, today and in the future. We are inspired by the knowledge that together we grow better.


Dental Hygienics is an independent engineering company providing engineering services to dental practices.

We're the exclusive distributor of DentalEZ Products in supplying dental chairs, Star Dental handpieces and wet line suction units etc in addition to the exclusive Euronda autoclave provider.


Global 4 Communications are an award winning supplier and installer of market leading business telephone systems for an array of company sectors.



Dental Monitoring  is the only AI-based solution expanding all practices into a virtual environment. From new patient acquisition to remote follow up of all treatments, it provides the key to unlocking tomorrow’s opportunities and addressing patients’ needs today.


Dental Elite is recognised as the UK’s premier partner for practice sales, valuations and finance, alongside specialist dental recruitment. 

With unrivalled success in providing an all-round service for the dental market, Dental Elite’s expert advisors will lead you to achieve the best, strongest and most powerful results for your business. 


Quality Assured CPD for the whole dental team. Highest quality speakers to create webinars and elearning. Bespoke learning management system - ePDP, reflective learning log, central place to store all certificates and learning records - prompts to complete CPD on time, perfect for CQC inspections.


Free Bird Film is a production company and social enterprise based in the UK. From story-boarding to colour grading, cinematography to sound design, pre-production to post-production, we guarantee the highest quality film content at the best rates. We specialise in the creation of corporate, commercial and music videos, and coverage of a wide-range of events. We are also a social enterprise, and use a quarter of our profits to produce films for NGOs and other social enterprises that promote social justice.



DentalForum comes to the De Vere Cotswold Hotel.  Set amongst 152 lakes, this is a place where modern design effortlessly combines with its natural surroundings. Wood, Cotswolds stone and glass are seamlessly integrated to create light, airy and contemporary lakeside spaces to make every event extraordinary. 

How to get there

De Vere Cotswold is easily accessible just 20 minutes from J15 of the M4 and J11A of the M5 with Bristol airport just over an hour away.

Booking Acommodation

To book extra night accommodation, please contact jerome@openroomevents.com 


Lake 6South Cerney, GL7 5FP



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