DentalForumEurope 2021

October 18-19, 2021

Don Carlos Resort, Marbella

More than ever, the focus for dental chains across Europe is sustainable organic growth. A key approach will be to develop patient pathways that leverage technology advances and strengthen patient engagement beyong the dentist-patient relationship.

Taking advantage of the senior levels of attendance from both DSOs and suppliers, we encourage discussion on another level not afforded by other industry events.

The two-day event is unique in the industry calendar, with its program of efficient networking sessions, conference content and personalised one-on-one meetings.  It plays host to a carefully curated group of European DSOs, and since it’s invitation-only, attendance at DentalForum Europe ensures you’re mixing with the leading figures of the industry.


Access to the most innovative vet groups and suppliers in the region, showcasing some of the industry’s most innovative products and services.

Hear from thought leaders and best in class practitioners.

Tailor your own program of one-to-one meetings, to ensure that the delegates sitting opposite you tick all the boxes on your list of business aspirations. 

Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues; their complexities and solutions.

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers during first-class, interactive social events designed to develop and strengthen relationships in our hand-picked, luxury locations.



Bjorn Nielsen

COO, Dentist.dk


Paul Reaney

Accredited Member of the European Society of Dental Sleep Medicine


Sérgio M Franco



Niti Khosla

Global Head of Culture, Straumann Group


Dev Patel

Clinical Director, Dental Beauty Partners


Cher-Marie Scott

Head of DSO EMEA, Ivoclar Vivadent


Martin Frontull

Director Global Key Account, Ivoclar Vivadent


Paul Ebert

Managing Director, Tabeo


What Will European Denstistry Look Like in 2030: Lessons From The Danish Market

Changing Lives with Every Breath

Paul is a Dentist with Special Interest in Orthodontics and has successfully incorporated a Dental Sleep Medicine Clinic, Snoring SolutionsNI, within his general practice. He gained accreditation by examination to the European Academy of Dental Sleep Medicine and is currently a Committee member of the Irish Society of Dental Sleep Medicine.

His implementation of digital technology in Dental Sleep Medicine has been recognised by winning multiple awards.  Paul in the only UK practitioner on the ResMed Narval Advisory Board.

Dental Insurance Plans vs. Private Dentistry: a challenge for DSOs

Being Intentional about Purpose and People to Unlock Value for DSOs

DSO Round Table Discussion: The Evolution of the DSO Model across Europe: where is it headed and what are the lessons from North America?

Making People Smile

Cher has over 18 years experience in the Dental Industry and has predominately worked within or alongside Corporate dentistry her entire career in various roles such as clinical, operational and management. 2 years ago she was promoted to Head of EMEA to run a team of key account managers focused purely on the DSO segment and supporting group dentistry to offer best in class solutions for their patients and teams.

Outside of Ivoclar Cher is passionate about utilising the skill mix of dental professionals in particular career pathways for Dental Nurses – She runs an online UK Dental Nurse Forum with over 12,000 verified members. She is passionate about travelling to new destinations and also sampling wine from the various regions (as a professional hobby of course ;) !)

Making People Smile

Martin has a strong background in business management for the past 11 years he has worked at Ivoclar Vivadent in various roles and department supporting the growth of the company and the key initiative of improving customer centricity and patient experience. In his current role as Director of Global Key Accounts he has a team comprised of four pillars in each region DSO, Big Labs, Universities and Distributors.

Martin is a professional violinist and is as passionate about music and football as he is about making people smile!



"One of the best experiences in my business life. In just two days we met so many people in the industry to talk about recent issues and problems. Great speaker, great content, fantastic social program and organisation. I got back to Instanbul full of new ideas and projects. Congratulations to OpenRoom."

President of Corporate, DentGroup



"Having attended the UK and US events, DentalForum Europe was an excellent opportunity for NSK to get a clearer understanding and keep track of DSO developments in Europe. Time well spent."

- Managing Director, NSK


The Straumann Group is a global leader in tooth replacement solutions. It unites global and international brands including Straumann, Neodent, Medentika and ClearCorrect.



Ivoclar Vivadent is a leading global dental manufacturer - we provide a full system of solutions for clinicians, technicians and dental care professionals. e.max is our world-renowned premium glass-ceramic which is the market leader.


Envista is a global family of more than 30 trusted dental brands, partnering with dental professionals to improve lives. Envista companies include KaVo, Kerr, Nobel Biocare, Implant Direct, Orascoptic, Spark and Ormco dedicated to being champions to their customers.


DentalMonitoring is the only AI-based solution expanding all practices into a virtual environment. From new patient acquisition to remote follow up of all treatments, it provides the key to unlocking tomorrow’s opportunities and addressing patients’ needs today.



BEGO is an innovative, collaborative and reliable family-owned company. BEGO combines indication-appropriate implantology products, suiting suprastructures, regenerative materials, immediate loading solutions and a variety of individualized CAD/CAM products alongside world-renowned dental lab knowledge.


HuFriedy is focused on delivering the highest quality product, service, and community experience in the dental industry.

Free Bird Film is a production company and social enterprise based in the UK. From story-boarding to colour grading, cinematography to sound design, pre-production to post-production, we guarantee the highest quality film content at the best rates. We specialise in the creation of corporate, commercial and music videos, and coverage of a wide-range of events. We are also a social enterprise, and use a quarter of our profits to produce films for NGOs and other social enterprises that promote social justice.


Unique Resort & Spa in the heart of Costa del Sol. The Hotel Don Carlos is a beautiful beachfront property that boasts acres of sub-tropical gardens. 

How to get there

10 minutes from Marbella downtown

30 minutes from Málaga airport

45 minutes from Málaga High-Speed train station


Contact Hotel

(+34) 952 768 800 




Av. Zurita, s/n, 29604 Marbella, Málaga, Spain




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Website by Simon Woolverton


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