ReFuelForumAfrica 2022

November 1-2, 2022

The Vineyard, Cape Town

ReFuelForum Africa (formerly known as PetroForum) is heading back to Cape Town in 2022, bringing leading national oil companies and emerging fuel retail groups from across the African Continent for two days of high energy contact making and knowledge sharing.

The MOCs and NOCs will be joined by a range of the best international suppliers, covering all areas of the service station, from car wash equipment to the latest retail technologies. The time-saving format brings all the key industry figures together for two days to network, share ideas and discover new products and new ways of doing business.


Access to the most innovative fuel retailers and suppliers in the region, showcasing some of the industry’s most innovative products and services.

Hear from thought leaders and best in class practitioners.

Tailor your own program of one-to-one meetings, to ensure that the people sitting opposite you tick all the boxes on your list of business aspirations. 

Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues; their complexities and solutions.

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers during first-class, interactive social events, designed to develop and strengthen relationships in our hand-picked, luxury locations.



Xavier Héry

Associate Director, Downstream Oil at Boston Consulting Group (BCG)


Elitsa Georgieva

Executive Director at CITAC Africa


Mohamed Carrim

Chairman of ReFuelForum Africa & Cluster Managing Director, Puma Energy


Huub Stokman

CEO, OVH Energy


Paul Grayling

MD & VP Sales EMEA


Amgad AlHanbali

Retail Manager, OLA Energy


Xavier is an Associate Director based in BCG’s London office. He joined BCG in 2019 as an expert for the Downstream Oil & Gas practice with a special focus on mobility and B2B/B2C activities.

Elitsa is the Managing Director of CITAC’s consultancy business where she is responsible for market analysis, project evaluation and strategy studies, forecasting methodology, data analytics and quality, managing a team of consultants and analysts, and driving the company’s medium- and long-term view on Africa’s energy markets. In addition to CITAC’s traditional focus on the African downstream oil sector, Elitsa is also leading CITAC’s expansion initiative into Africa’s gas and power markets. Although always part of CITAC’s area of expertise, the consultancy team is currently working on expanding coverage and customer offerings in the very attractive and fast-growing gas and power sectors.

Mohamed Carrim is a customer centric and engaged Executive with a proven leadership and business track record of delivering results. He is the Cluster MD for Puma Energy and has held several industry Vice President roles working across Marketing & Sales, Corporate Affairs, Retail, Commercial and Strategy.

Mohamed holds a CIS, MBA and CIMA qualification. He is a seasoned Global Chartered Management Accountant with extensive marketing experience and exposure to International Executive Development programmes at Oxford Princeton (UK), Harvard Business School (USA), CEIBS (China Europe International Business School) and the Gordon Institute of Business Science.

Huub Stokman is an energetic and performance-driven business leader with over 25 years professional experience. Huub has in various capacities proven to be an accomplished executive leader across the international downstream value chain, with a track-record of successfully enhancing bottom line performance.
Prior to his appointment, Huub Stokman was the Head of Puma Energy International in Angola and was responsible for the overall business, which included managing retail forecourt, terminal/ logistics operations as well as the B2B business for fuels, lubricants, aviation fuels and bitumen. Before Puma, he spent over 20 years in BP where he was responsible for the Sales and Marketing as well as major projects across 15 European countries. 
Huub brings a wealth of international and industry-wide experience which will be leveraged in driving the growth of our overall business in Nigeria, with particular focus on making OVH Energy the trusted petroleum downstream marketer of choice for all products and services in Nigeria.

Paul Grayling brings over 35 years of experience in petroleum, retail, and hospitality. At PDI he runs EMEA sales and is also responsible for cultivating customer relationships. At the very beginning of his career, Paul managed a fuel retail location with the first POS system interfaced to a fuel controller. This experience allowed him to transition into selling of point-of-sale and back-office solutions. Throughout this career, he has held senior leadership positions in the petroleum retail and hospitality sectors at ICL, Radiant, NCR.

Retail leader & Marketeer with 28 years’ experience in Africa, Europe, Russia, USA and GCC. Has a great Passion for Consumer experience, Retail brands, Value creation and Data driven approach.

Successfully led the change in fuels retail industry to the Retail Hub concept; driven by Convenience Stores and QSRs. Proven results “On the Run” brand in Egypt and “OLA Energy “/”marhaba” transformation across AFRICA.



Gilbarco Veeder-Root is a world leading solutions provider for forecourt fuel management and convenience retail store technologies. With a universal range, global reach, deep-rooted expertise and superior customer service, Gilbarco Veeder-Root is committed to “Keeping The World Moving.


FuelTrans Fz LLC (Group Company of Bahwan CyberTek Group) is a global provider of digital transformation solutions in the areas of IoT, Fuel Retail Automation and Logistics & Transportation solutions helping global Oil Marketing companies achieve complete control and visibility over retail outlet operations, secondary supply chain distribution using digital and data-driven levers.


First African, a subsidiary of Helderberg Technology Holdings is a manufacturer of world class signage & steel forecourt structures. Having 25 years of experience on multinational client’s retail sites, First African are ideally placed to execute your branding projects across the African Continent. 


Capillary Technologies offers AI-based cloud-native SaaS products and solutions such as automated loyalty management and CDP serving large enterprises. Powering 250+ brands across 30+ countries with 100+ loyalty programs, we have presence across the US, India, Middle East, and SEA. 


Free Bird Film is a production company and social enterprise based in the UK. From story-boarding to colour grading, cinematography to sound design, pre-production to post-production, we guarantee the highest quality film content at the best rates. We specialise in the creation of corporate, commercial and music videos, and coverage of a wide-range of events. We are also a social enterprise, and use a quarter of our profits to produce films for NGOs and other social enterprises that promote social justice.


"OpenRoom consistently produces an effortless, world-class event that offers guaranteed engagement with petroleum leaders and suppliers. As a supplier, one doesn't often have the opportunity to have so many meaningful encounters in such a short space of time. Often, decision makers are not accessible, yet ReFuelForum offers the opportunity to spend two intensive days with almost all of them. SloanLED has always seen a positive return on investment from this event"

- International Sales Director, SloanLED


"A fantastic platform for networking and meaningful stakeholder engagement, affording participants an excellent contemporary view of the industry, locally as well as globally."

- VP Strategy & Marketing, Sasol 


Located on the eastern slopes of Table Mountain, The Vineyard is one of South Africa's best-loved hotels. It has proudly evolved into one of the most environmentally-friendly, progressive hotels in Cape Town.

How to get there

The Vineyard is located approximately a 20minute drive from Cape Town International Airport. 

Contact the Hotel

e: reservations@vineyard.co.za
+27 (0)21 657 4500


Colinton Road,
Newlands, 7700
Cape Town, South Africa






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