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PetroForum to Launch in Africa
The African downstream market is being shaped by complex dynamics. An emerging middles class continues to drive domestic consumer demand in many economies while new frontier markets are beginning to open up. Add to these drivers a sharp focus on infrastructure and development and the case for opportunities in Africa is very strong indeed.
In recent years Africa has seen the withdrawal of the major oil companies - only Total still holds strong with an 11% share of the market. With this retreat, the market is open for development from national oil corporations and other leaders in the industry, paving the way for a future of potentially huge rewards for those with the know-how and contacts.
So with all eyes on Africa, OpenRoom Events felt it was time to spread its wings further over this region. With a number of African fuel retailers and service station providers making the trip out to Malaysia for the 2010 PetroForum, the case for a focused event in Africa for the downstream market became clear, and PetroForum Africa was born.
With the event's unique format combining a conference with a one-to-one meetings program, PetroForum will give global suppliers the perfect platform to explore opportunities in this region if they have not yet done so and to reassert connections for those companies already taking steps into this evolving market.
The event will bring together leading fuel retailers which operate fuel retail stations from across the region. There has been a good early response, with a number of organisations showing firm interest in the event, including: Total Uganda, Engen, BP South Africa, Essar Kenya, Sasol, African Petroleum, Metro Petroleum, YB Petroleum, NOC Kenya, Sonangol Congo, Cobil Congo, Gulf Energy Kenya and NNPC. Equipment and solutions suppliers have been quick to sign up too, and with over 60 companies already confirmed, it promises to be a sell-out event.
To bolster the importance of this inaugural event, we are delighted to have the support of Petroleum Africa as our media partner. Published monthly since 2003, Petroleum Africa is the world's leading magazine dedicated to following the petroleum industry in Africa, and with a news-gathering network which spans the entire continent, they are the ideal partner for this pan-African event.
PetroForum has an established reputation with a 10-year history of successful events across Europe, Asia and the Middle East. Africa's Forum takes place on 1st-2nd March 2011, at the Hyatt Regency Hotel, Johannesburg.
"We’ve got three companies quoting for work in our depot, and other companies wanting to come and visit us"
David Kay, Manx Petroleums
OpenRoom runs a global portfolio of B2B forums and its business model is built around the success of combining networking with focused, pre-matched appointments.
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